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Animals in the wild are constantly confronted with decisions: Where to nest? Who to mate? Where's the best forage? To explore the mechanisms underlying such decisions, animal behavior studies often incorporate concepts from economic theory. Mainstream models of choice in both economics and biology predict that preferences will be rational, or consistent across contexts, as a result of being motivated by self interest or, in the case of animals, reproductive success. Yet many studies report that when making decisions people often take shortcuts, using cognitive heuristics that may lead to economically irrational decisions, with similar claims now showing up in animal behavior studies.
za one koji zele znati malo vise: http://www.plosbiology.org/plosonline/?request=get-document&doi=10.1371/journal.pbio.0020434
 

eh, profilirao se čovjek... što je, ne daju ti predavanja na faksu držat, jel... ;)) Enivej, baš lijepo dođe za nas lijenčine...hvala!